Why Naming Matters
A well-named asset helps your team:
Find equipment faster using search
Improve marketplace visibility and buyer engagement
Reduce duplicate records
Standardize asset management across locations and business units
Make reporting and inventory audits easier
Avoid generic names such as:
❌ Generator
❌ Compressor Package
❌ MCC Building
❌ Heater Unit
These names provide little information and make equipment difficult to identify later.
Recommended Naming Format
Use the following structure whenever possible:
[Key Specification] + [Equipment Type] + [Important Identifier]
Examples:
✅ 25 kW Nat Gas Generator + Air Compressor + PLC
✅ 480V 1200A 3PH MCC Dual 10HP Air Compressor Building
✅ 1.5 MMBTU 1500 ANSI Sour Line Heater
✅ 1000 BBL Steel Production Tank
✅ Caterpillar 3512 Diesel Generator Package
✅ 8" x 10' Horizontal Separator
✅ 400 HP Screw Compressor Package
Include Important Attributes
When relevant, include information such as:
Capacity
25 kW Generator
1000 BBL Tank
1.5 MMBTU Heater
Electrical Ratings
480V MCC
600V Switchgear
1200A Distribution Panel
Equipment Type
Generator
Separator
Heater
Compressor
MCC Building
Production Tank
Pump Package
Fuel Type
Natural Gas
Diesel
Electric
Key Features
PLC Controlled
Air Compressor Included
Dual Compressor
Variable Frequency Drive
Skid Mounted
Good Examples
Good Asset Name |
25 kW Nat Gas Generator + Air Compressor + PLC |
480V 1200A 3PH MCC Dual 10HP Air Compressor Building |
1.5 MMBTU 1500 ANSI Sour Line Heater |
Caterpillar 3512 Diesel Generator Package |
400 HP Electric Screw Compressor |
1000 BBL Steel Production Tank |
8" Horizontal Three Phase Separator |
Poor Examples
Avoid |
Generator |
Compressor |
Heater |
Tank |
Building |
MCC |
Unit #1 |
Equipment Package |
These names provide little context and make searching, reporting, and marketplace exposure more difficult.
Marketplace Listing Best Practices
When publishing equipment to the Fuelled Marketplace:
Use the most descriptive asset name possible.
Lead with the most important specification.
Include capacity, size, voltage, horsepower, or fuel type where applicable.
Avoid internal nicknames or yard references.
Write names as if a buyer has never seen the equipment before.
Example
Instead of:
❌ Building 3 Compressor
Use:
✅ 480V 1200A 3PH MCC Dual 10HP Air Compressor Building
Instead of:
❌ Generator Package
Use:
✅ 25 kW Nat Gas Generator + Air Compressor + PLC
General Rule
If someone unfamiliar with your company can understand what the equipment is by reading the name alone, you've likely named it correctly. The goal is for equipment names to be descriptive, searchable, and immediately recognizable across Asset Manager, Marketplace Listings, Reports, and Mobile Apps.