How Leads & Buyer Inquiries Work on Fuelled+

A lead is created whenever a buyer contacts your organization through one of your marketplace listings.

Buyers can start a conversation directly from the listing page by selecting:

Message Seller

This creates a conversation between the buyer and your organization inside Fuelled Messages.

Unlike traditional email inquiries, all communication remains connected to the specific listing being discussed, making it easier to manage buyer conversations and sales opportunities.

A buyer discovers one of your marketplace listings on Fuelled.

They can review:

From the listing page, the buyer selects:

Message Seller

They can then send questions about:

This automatically creates a new conversation in Fuelled Messages.

When a buyer sends a message:

All messages remain organized under the associated listing.

Fuelled automatically routes inquiries to designated users within your organization.

Organizations can assign users who receive all marketplace inquiries.

Examples:

These users receive notifications whenever a buyer contacts your company.

Individual listings can also be assigned to specific team members.

This is useful when:

When a buyer contacts that listing, notifications are sent directly to the assigned users.

When a new lead arrives, assigned users can receive:

Delivered directly to the Fuelled Mobile App.

Delivered to the user's email address.

Displayed within the Fuelled platform.

This helps ensure buyer inquiries are seen and responded to quickly.

Navigate to:

Messages

Within your Fuelled+ Dashboard.

From there you can:

Messages are also available through the Fuelled Mobile App.

This allows your team to:

All conversations remain synchronized across devices.

One of the most valuable features of Fuelled Messages is the ability to share additional marketplace listings directly within a conversation.

If a buyer inquires about one asset, you can recommend other equipment that may fit their requirements.

Shared equipment cards include:

This helps buyers discover more inventory without leaving the conversation.

Fuelled helps organizations:

Fast response times increase the likelihood of converting inquiries into sales.

Ensure marketplace inquiries are routed to personnel familiar with the equipment.

Use equipment cards to recommend similar or alternative assets that may fit the buyer's needs.

Maintaining conversations within Fuelled ensures your team has complete visibility into buyer interactions and listing activity.

Fuelled+ helps sellers capture and manage buyer leads directly through marketplace listings. When buyers select Message Seller, inquiries are automatically routed through Fuelled Messages, delivered to assigned team members, and accessible from both the Fuelled Web Dashboard and Mobile App, helping your organization respond faster and convert more buyer interest into completed transactions.